Story of 20th century icon Billy Graham comes to the big screen in BILLY: THE EARLY YEARS, releasing nationwide October 10, 2008
NASHVILLE, Tenn. - The coming-of-age story of 20th century icon Billy Graham will be seen on the big screen this fall through the release of the film Billy: The Early Years. This highly anticipated film will be released theatrically on October 10, 2008 across the country. Billy: The Early Years captures the true essence of Graham's life's journey from an earnest young man at the crossroads of faith and doubt, to ultimately facing the moment of decision that launched one of history's most influential evangelists. Starting out with the tranquility of the Graham dairy farm in North Carolina, Billy: The Early Years depicts the look and feel of the Depression-era as we accompany Graham to the tent revival where he finally heeds the altar call, and follows him through the struggle of doubt and resolution of the next decade of his life.
Nashville based Landis Entertainment & Media Partners will spearhead all marketing aspects of the film, in association with the distributor Solex/MATP. Landis, a long time entertainment marketer of faith-based properties for major, high level entertainment and corporate conglomerates such as Wrigley's and AT&T was also the head of companies such as Atlantic Records, Warner Bros. and KOCH Records Christian divisions, has made a solid mark on the entertainment world through his visionary accomplishments and multiple career achievements.
Producers Larry Mortorff and Martin Shiel commented, "We are extremely excited to be surrounded with such an amazing team and have tremendous confidence in their ability to market this distinguished and touching new film." Producer Bill McKay said, "Barry Landis is a blend of an entertainment strategist as well as a great wrangler and distiller of the group's ideas."
Together with Rocky Mountain Pictures, In Service America, Interlinc and other additional marketing partners, the Billy: The Early Years marketing plan will seek to create significant grassroots traction while radio, television and newspaper advertising and promotions will work in conjunction with additional aspects of the campaign. The film launch will also encompass a number of strategic marketing elements, including more than 50 VIP screenings in key markets, a soundtrack highlighting Christian and country music artists, key events built around Graham's 90th birthday, a novel of the work published by Thomas Nelson Publishers and an upcoming home entertainment DVD release.
The film paints a vivid portrait of Graham against the backdrop of his relationship with the evangelical star of the 1940's, Charles Templeton, a gifted young preacher whose faith would not withstand the onslaught of scientific skepticism. Templeton and Graham eventually part ways, and in the film, Templeton comes to personify the rising tide of disbelief into which Graham launched his crusades. The movie's power lies in it's honest portrayal of Graham's struggle with the ideas represented in Templeton's eventual unbelief and shows how Graham's faith, so compellingly represented in the film, goes on to change the face of modern evangelism in the second half of the 20th Century.
Graham is portrayed in the film by rising young star, Armie Hammer (Veronica Mars, Flicka), who was announced as the upcoming Batman/Bruce Wayne in the new film, Justice League: Mortal. Hammer plays an incredibly authentic and poignant Graham, and takes the viewer deep into the heart of this iconic world-renowned yet humble figure.
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